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eDetailing simply means using digital technology
in the sales detailing process. Pharmaceutical companies use it
to communicate product and service messages and related
information to healthcare professionals. Doctors in the United
States are highly time pressured and encouraged to see as many
patients as possible. This means that they often do not have the
time to meet with pharmaceutical sales representatives. There is
no doubt that detailing directly to the doctor serves an
important purpose. Doctors want and need information from sales
representatives - but on their own time terms. eDetailing
provides doctors with a more convenient means of getting the
information they want at a time that suits them. eDetailing
enables the doctor to use a personal computer to launch a
sponsored learning application, often consisting of a series of
interactive screens with multi-media information about the
promoted product, including research evidence, clinical practice
guidelines, prescribing information and patient advice.
eDetailing is not seen as a replacement to sales representative
visits, but rather as a valuable additional channel to receiving
information about pharmaceutical products and services.
Participation in our
eDetailing session is by invitation, which may
come in the form of email, postal mail or via a
pharmaceutical sales representative. Doctors will
first need to
register
and this can be done at any time and all US
doctors are eligible. Registration requests will
be put through our validation process and
acceptance will be confirmed to doctors via their
e-mail address.
As soon as an
eDetailing relevant to their personal interests
becomes available, we will contact them. For each
eDetailing
session doctors will be provided with a unique
Product ID Code presented on the invitation which
is required in addition to their User Name and
Medical License Number for verification.
Once logged in they
follow the simple instructions through to the end
answering any multiple-choice questions presented
– this will take no longer than an average of five
minutes. Once completed doctors will be awarded
their honoraria points for participation in our
Loyalty Program, a branded gift, or entry to a
prize draw. Loyalty Program points may be
accumulated or redeemed immediately against a
range of medical services and products. eDetailing
presentations can be viewed as many times as
doctors like, though the honorarium will only be
awarded once.
The
personal details of doctors are confidential and
will not be passed to any third party.
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